Opening Ceremony is a great concept shop that has proven wildly successful over a relatively short period of time. In 2002 Humberto Leon and Carol Lim first opened their clothing shop on Howard Street in New York. The idea for the shop being, to provide customers with the experience of visiting a new country each season (similar to the Olympics, hence the name). Every year, the country that Opening Ceremony selects to feature, is introduced to customers by design, through the hand-picked, imported clothing and products that are sold.

From selling out of almost all their stock literally within the first few weeks of opening, to collaborating with other brands to develop unique, limited-edition products, and finally selling their designs to other stockists, Humberto and Carol are full of innovative ideas in shopping and hardest of all, make it all look so easy.

In this video interview for VBS (part 1 of 2), Humberto and Carol speak with Spike Jonze about the shop as an extension of their sensibility: from beginning, to present.

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aside: last time I was there, I had major eye contact with josh hartnett. just saying,
could be worth a visit…

One of my favorite fruits is the pomelo. If you’ve never had one, they look like a big green and yellow grapefruit but taste sweet. They take a lot of work, like pomegranates, but are totally worth it. Since they kind of take a while to get through (a good thing), I think I’m on my third of the season.

Montreal